info@americanboard.org | 877-669-2228 | Login | Contact Us |

Issue Date: January 8, 2013
Submission Date: February 21, 2013

Overview of The American Board

Founded by a grant by the U.S. Department of Education in 2001 and incorporated in 2003, the American Board for Certification of Teacher Excellence (the American Board) offers career-changers, students, veterans, and professionals an alternative route to teacher certification. In less than a decade, the American Board program has grown to include DOE endorsements in 11 states: Florida, Idaho, Mississippi, Missouri, New Hampshire, Nevada, Oklahoma, Pennsylvania, South Carolina, Tennessee, and Utah. The American Board is dedicated to building communities by recruiting, preparing, and certifying teachers locally, which is achieved through grassroots marketing and recruitment efforts, strategic partnerships with like-minded associations, and relationships with K12 districts.

Situational Analysis

The American Board program was recently accepted by the G.I. Bill as a benefit for post-911 veterans, their spouses, and their beneficiaries. The American Board recognizes this as a significant opportunity to contribute to its growth strategy and increase its enrollment counts by targeting this particular market segment.

The American Board seeks a PR consultant with proven experience crafting earned media engagement campaigns and targeting specific key audiences through both new media communications and traditional media relations. The consultant will be tasked with effectively increasing program awareness among those whom the G.I. bill affects in order to achieve monthly and annual operational directives.

Scope of Work

The American Board seeks a public relations consultant for an initial 3 month contract, which will start in February 2013, in order to complete the following:

Request for Proposal

Please submit your proposal to Contact@ABCTE.org before February 21, 2013 to be considered.